course instructor. I drew inspiration from traditional Indian matchbox designs, specifically their tactile textures, playful illustrations, and bold, expressive typography paired with witty copywriting. These matchboxes often feel collectible and full of personality, which aligned well with the energetic and sensory nature of edible gummies.

Gummies are known to be stimulating, colorful, and visually engaging, making them a natural fit for this direction. During the naming research, I discovered the Sanskrit word Rasa (रसा), meaning essence, flavor, or juice—the spark that makes life vivid. This concept became the foundation of the brand, influencing both the visual language and emotional tone of the packaging.

The final design treats every side of the package as its own moment. Each panel features a distinct pattern, color palette, and illustration, creating a sense of discovery as the box is turned in hand. Together, these elements celebrate the vibrant, playful nature of the gummies while honoring the cultural inspiration behind the brand.