honolulu sentinels

  • Establish a standout NFL franchise visual identity for Hawaii that avoids tired, stereotypical tropes while authentically honoring the local culture.

  • The visual system avoids superficial clichés by translating the strength and agility of native fauna into a customized, high-impact athletic illustration, ensuring the brand remains both culturally authentic and fiercely competitive.

  • The Honolulu Sentinels—a bold, dynamic team identity anchored by the 'I'iwi bird mascot, blending native spirit and raw resilience to command a modern presence in the league.

Visual Identity, Typography, Illustration

The Honolulu Sentinels are a NFL team representing the spirit and resilience of Hawaii. With their mascot, the ‘I’iwi bird, symbolizing strength and agility, the sentinels bring a bold and dynamic presence to the league.

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